{"title":"ATP® Science NOWAY!","description":null,"products":[{"product_id":"atp-science-noway-collagen-protein","title":"ATP® Science NOWAY! | Collagen Protein","description":"\u003cp\u003eGerman-engineered bioactive collagen peptides, hydrolysed for rapid absorption, naturally flavoured and sweetened. Dairy-free, gut-friendly, no artificial anything. 30 serves.\u003c\/p\u003e\n\u003ch3\u003eBODYBALANCE® — NOT JUST COLLAGEN, COLLAGEN PEPTIDES\u003c\/h3\u003e\n\u003cp\u003eThis is the distinction that matters. Most protein products supply amino acids or amino acid chains — building materials. BODYBALANCE® supplies specific bioactive collagen peptides, which act as signalling molecules: they instruct the body to build lean muscle mass, while the protein fraction supplies the material to build it with. ATP Science describe it as bricks versus the foreman directing the construction. You get both in one product.\u003c\/p\u003e\n\u003cp\u003eBODYBALANCE® is produced through a proprietary German process that yields a precise combination of peptides and free-flowing amino acids at a specific ratio and molecular weight. That specification is what the clinical research was conducted on — it isn't generic collagen with a trademark stuck on it.\u003c\/p\u003e\n\u003ch3\u003eTHE BLOATING PROBLEM IT SOLVES\u003c\/h3\u003e\n\u003cp\u003eAcross 287 reviews at 4.9 stars, one theme dominates: people who couldn't tolerate whey. One reviewer describes standard whey powders leaving them incredibly bloated and calls this a total game-changer for a sensitive stomach. Another says they've tried many protein powders and keep coming back to NOWAY!® — great taste, creamy rather than chalky texture in a smoothie, no stomach upset, no additives or fillers. A third specifically calls out the absence of artificial sweetener aftertaste.\u003c\/p\u003e\n\u003cp\u003eThere's no lactose and no casein, which is the mechanism — most whey intolerance is a reaction to one or both.\u003c\/p\u003e\n\u003ch3\u003eIT WORKS IN COFFEE\u003c\/h3\u003e\n\u003cp\u003eA consistent use case in the reviews: stirring it into morning coffee. One reviewer mixes the Unflavoured into their coffee daily and says it makes the coffee better. Another has the Vanilla in coffee and smoothies and notes it mixes flawlessly without clumps. The Unflavoured variant is the natural choice for coffee if you don't want a flavour clash; Vanilla and Chocolate both work as flavoured options.\u003c\/p\u003e\n\u003ch3\u003eNUTRITION PER SERVE (26G SCOOP, CHOCOLATE)\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eEnergy: 395 kJ (90 Cal)\u003c\/li\u003e\n\u003cli\u003eProtein: 20.5g\u003c\/li\u003e\n\u003cli\u003eFat, Total: 0.3g (Saturated 0.1g)\u003c\/li\u003e\n\u003cli\u003eCarbohydrates: 1.8g (Sugars 0.3g)\u003c\/li\u003e\n\u003cli\u003eSodium: 70mg\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMacros vary slightly between flavours — Unflavoured uses a smaller scoop (no flavouring bulk) and the flavoured variants differ marginally in carbohydrate and energy.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"ATP® Science NOWAY!","offers":[{"title":"Vanilla \/ 750g","offer_id":67716273766502,"sku":"9356256003618","price":89.9,"currency_code":"NZD","in_stock":false},{"title":"Chocolate \/ 750g","offer_id":67716273799270,"sku":"9356256003601","price":89.9,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2141\/8775\/files\/atp-science-noway-collagen-protein-free-10-serve-protein-water-topdog-nutrition-1212842_png.jpg?v=1792107194"},{"product_id":"atp-science-noway-collagen-protein-water","title":"ATP® Science NOWAY! | Collagen Protein Water","description":"\u003cp\u003eNOWAY!® Collagen Protein Water is protein that drinks like cordial. 90% BODYBALANCE® hydrolysed collagen peptides — the purest formulation in the NOWAY!® range — delivering 20.8g of protein per 25g scoop at 88 calories, with zero fat, 0.8g carbohydrate and 0.1g sugar. Mix into ice cold water for a light, refreshing drink that hits your protein target without the weight of a milkshake. Dairy free, naturally sweetened, natural colours and flavours. 750g \/ 30 serves. \u003c\/p\u003e\n\u003ch3\u003eTHE MACRO PROFILE IS THE POINT\u003c\/h3\u003e\n\u003cp\u003eLook at what's not in it: no fat, essentially no sugar, 0.8g of carbohydrate. Over 90% of every scoop is protein. That's a cleaner profile than the standard NOWAY!® shake and about as efficient as protein supplementation gets.\u003c\/p\u003e\n\u003cp\u003eOne reviewer, told by their dietitian to significantly increase protein intake after losing muscle, describes this as beneficial precisely because it adds no calories to speak of. That's the use case: hitting a protein target when your calorie budget is tight, or when you want protein without something that sits like a meal.\u003c\/p\u003e\n\u003ch3\u003eCORDIAL-STYLE, NOT MILKSHAKE-STYLE\u003c\/h3\u003e\n\u003cp\u003eThis is the distinction from the rest of the range. NOWAY!® Collagen Protein and the Hot Chocolate are creamy, milk-style drinks. Protein Water is built to be light and refreshing in cold water — six cordial-style flavours: Ginger Beer, Kiwi Apple, Lemon Squash, Mixed Berry, Pineapple and Pink Lemonade.\u003c\/p\u003e\n\u003cp\u003eReviewers consistently mention two things: it tastes good and it dissolves completely. One describes drinking it daily and notes it dissolves easily. Another says it tastes amazing and dissolves completely. The Pineapple gets called out for making excellent tropical smoothies.\u003c\/p\u003e\n\u003ch3\u003eBODYBALANCE® — THE SAME COLLAGEN, HIGHER CONCENTRATION\u003c\/h3\u003e\n\u003cp\u003eAt 90% BODYBALANCE® hydrolysed bovine collagen peptides, this is the highest collagen concentration across the NOWAY!® powders. BODYBALANCE® is a German-engineered formulation of specific bioactive collagen peptides produced through a proprietary process that yields a precise ratio of peptides to free-flowing amino acids at a targeted molecular weight.\u003c\/p\u003e\n\u003cp\u003eThe distinction between collagen and collagen peptides matters. Most protein products deliver amino acids — building blocks, like bricks arriving at a construction site. Collagen peptides act as the foreman: they signal the body to perform specific functions, directing where those building blocks go and what they build.\u003c\/p\u003e\n\u003ch3\u003eTHE RESEARCH\u003c\/h3\u003e\n\u003cp\u003eA 2021 randomised controlled trial compared BODYBALANCE® collagen against whey protein in middle-aged untrained men alongside resistance training. The collagen group gained 3.42kg of fat-free mass; the whey group gained 2.27kg. A 2019 randomised controlled trial in premenopausal women found 15g of BODYBALANCE® with resistance training produced significantly better body composition and regional muscle strength outcomes than training alone. Further research confirms functional collagen peptides can be incorporated into the diet at meaningful levels while maintaining indispensable amino acid balance.\u003c\/p\u003e\n\u003cp\u003eNOWAY!® contains Type I and Type III collagen — the structural proteins of skin, tendon, ligament, bone and muscle connective tissue.\u003c\/p\u003e","brand":"ATP® Science NOWAY!","offers":[{"title":"Pineapple \/ 780g","offer_id":67716348510310,"sku":"9356256003373","price":89.9,"currency_code":"NZD","in_stock":false},{"title":"Mixed Berry \/ 780g","offer_id":67716348543078,"sku":"9356256004226","price":89.9,"currency_code":"NZD","in_stock":false},{"title":"Lemon Squash \/ 780g","offer_id":67716348575846,"sku":"9356256003397","price":89.9,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2141\/8775\/files\/atp-science-noway-collagen-protein-water-free-10-serve-topdog-nutrition-5265072_png_f7f69a6a-d8f2-4176-9c78-d83d11e13feb.jpg?v=1792113249"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2141\/8775\/collections\/43435354.jpg?v=1792108902","url":"https:\/\/supplementsdirect.co.nz\/collections\/atp-science-noway.oembed","provider":"Supplements Direct®","version":"1.0","type":"link"}